Newer features such as video ads and the ability to edit them have provided a powerful edge to the professional networking platform. By using LinkedIn Advertising effectively, you can be rewarded for creating relevant ads through a more cost-effective advertisement.Īds via LinkedIn Advertising aren’t just restricted to graphics and text. Designing an ad geared towards user-experience and straightforwardly relaying your company’s message can be extremely efficient. Compared to other forms of flat-price sponsored advertising, LinkedIn Advertising is different because it requires you to bid for a specific target audience. Price-wise, the cost of advertising is dependent on your competition. LinkedIn Advertising was launched in 2008 and acts as a form of sponsored advertising. While this number is not as high as Facebook or YouTube’s reach, it is still a hefty amount of web traffic to receive daily.

Furthermore, LinkedIn receives over 121 million users per day. Though the website started in 2002, it boasted over 645 million users in 2019. LinkedIn, in particular, has served as a popular hub for professionals, job-seekers, recruiters, and companies. The act of generating leads and recruiting potential companies to your business’s services can now be done online and in a wider market. Long gone are the days where you show up to a convention or conference with a booth and a representative. However, in this new digital age of social media, the process for finding the best leads for your business is different than before. Compared to the immediate transactional nature of B2C businesses, B2B businesses tend to look for long-term relationships with partner companies who purchase their products and/or services consistently. For B2B businesses, the most important aspects of doing business are finding a niche market and finding a scalable way to get in contact with prospective clients/businesses.

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